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04

AI Advantage Durability

"The AI capability is working and the numbers look good. What I cannot tell the board is whether any of it is still an advantage in three years."

CEO, CPO or investor

How this usually looks inside the business

Finance
The margin improvement is real today. Nothing tells us whether it holds once everyone has the same tooling.
Strategy
Every competitor claims the same capability, and some of them are telling the truth.
Product
What we actually own is the data and the workflow. The model underneath is rented.
Go to market
The story sells well now. That is the moment to test it.

What happens

First

Separate what is owned from what is rented

Most AI advantage decomposes into three things: a model, the data it runs on, and the workflow it sits inside. Only two of those are usually yours. The first job is establishing which part of the advantage would survive a competitor buying the same model licence tomorrow, because that is the part with a defensible claim attached.

Then

Test the economics as capability commoditises

The economics get run forward on the assumption the capability becomes ordinary. Inference and data preparation costs behave differently as volume grows, and margin built on a capability gap behaves differently from margin built on switching costs or proprietary data. The question is which one you have.

Finally

Put a horizon on it, and say what would extend it

A stated view on how long the advantage holds and what erodes it, with the assumptions written down so they can be argued with. Then what would extend it. That is normally a data or workflow position, not a model one, and it comes with a cost.

What you get

A view on whether the advantage is structural or temporary, with the economics behind it, in a form that survives challenge from someone who wants the answer to be yes.

The model stays with you and can be re-run as costs move. Inference pricing and capability both change quickly, and an answer from last year is not much use.

Where this goes to investors, the horizon and the assumptions behind it are written to be challenged, because that is the first thing a sceptical reader will attack.

  • Durability view with a stated horizon
  • The economic model
  • What would extend the advantage, and the cost
  • Investor-facing version of the case
  • Exec session

Worth knowing before you start

The common finding is that the advantage is real and shorter-lived than assumed, and that what protects it is the data and the workflow rather than the model. That is a less exciting answer than the one the market rewards, and better to have before someone else asks. This is the analysis behind a no-go I recommended on a pre-IPO round, where the price assumed a lead unlikely to last the hold.

This engagement asks whether an advantage you already have will last. If the question is which AI use cases to discover and fund in the first place, that is Growth Option Prioritisation.

Terms

Fixed price, not a day rate. The scope is agreed up front and the price does not move with it. If the work takes longer than expected, that is my problem rather than yours, which is the right way round.

Quoted after a short call, once I understand what you are actually dealing with. Invoiced half on start and half on delivery.

Most engagements end at delivery. Some clients keep me on a light retainer afterwards to keep the model current and to be available when the board asks something new. That is agreed at the end, not the start.

Where AI does part of the work, I say which part. Some of the analysis and model building uses AI tooling. The judgement, the method and the conclusions are mine, and I will tell you which is which if you ask.

If this is close to what you are facing.

It rarely fits exactly, and that is normal. Worth a conversation rather than a form.

martin@scalepointpartners.com
Usually a call first. No pitch deck.