← Engagements
01

Commercial Diagnostic

"Revenue is up, and nobody can tell me whether that is the market, our pricing, or one large customer about to renegotiate."

Whole company, a segment, a product line or a targetFixed priceCEO, CFO, deal team or investor

Context

Who it is for
A CEO, CFO, deal team or investor who needs to know whether the growth story holds, for the whole company, a segment, a product line or a target.
Why it matters
Headline growth often mixes market growth, price and a few large customers. The management pack rarely separates them, so the answer usually needs billing or transaction data.

Approach

First

Frame the questions

The two or three questions whose answers would change the decision, such as what to pay for a target or what the board has started asking.

Then

Take the number apart

Volume against price, mix, new customers against retained revenue, and where churn is being hidden.

Then

Market and unit economics

I size the market independently, work out who holds pricing power along the value chain, and test what breaks at two or three times the scale.

Finally

Write it up

A document a board or investment committee can read, with the working shown. On deals, I stay available through IC.

Deliverables

Not included: financial and legal due diligence, valuation and audit.

  • A board or IC-ready document
  • The economic model, built to re-run next quarter
  • A session with the exec or deal team
  • Availability through IC

Terms

Fixed price, agreed after a short call. How I work →

Always open to a conversation.

martin@scalepointpartners.com
Or message me on LinkedIn.